Interactief
Colombia – Relax Gaming debuts in Colombia with major MegApuestas launch
By Phil - 23 september 2022
The deal will see MegApuestas benefit initially from Relax’s proprietary content, taking its full portfolio live, including its 94 per cent RTP range, with blockbuster hits including Temple Tumble, Money Train 2 en Bananenstad.
Relax’s South American debut comes as the online casino vertical continues to grow in popularity in Colombia, which has given way to unprecedented growth in recent years.
As one of Latin America’s leading regulated iGaming markets, Relax’s debut in Colombia marks a significant milestone in the tier one provider’s expansion roadmap.
With multiple operators set to reap these rewards, the supplier is expected to announce numerous additional Colombia-based partnerships in the near future.
Commenting on its Colombian debut, Alexia Smilovic Rønde, Chief Regulatory Officer at Relax said: “We’re delighted to have entered the LatAm market through Colombia. The high pace at which we’re expanding globally is deeply encouraging, especially with this new jurisdiction that boasts such a high regulatory profile.
“We’ve effectively capitalised on previous jurisdictional experience to achieve an extremely fast time to market. We’ll certainly keep a close eye on regional regulatory developments to continue our successful journey in this part of the world.”
Nadiya Attard, Chief Commercial Offer at Relax, added: “The Colombian online gaming market was one of the first Latin American markets to thoroughly regulate online gambling and has been progressing steadily every year. It’s with great pride that we enter the market with the operating powerhouse MegApuestas.
“Their longstanding reputation and local demand will ensure Relax Gaming gets off to an exceptional start in this extremely promising market. We look forward to launching our proprietary content within Colombia with leading titles, and the business growth to come.”
Daniela Asaftei, Head of CRM MegApuesta, said: “We couldn’t be happier to introduce Relax’s portfolio to our Colombian players and are delighted that they chose MegApuesta for their entrance into Latin America.
“We’re certain Relax’s games will provide our players with an entirely new level of entertainment, and we can’t wait to see how they react when these are made available to them.”
Relax Gaming, opgericht als een van de toonaangevende B2B-leveranciers in de branche, werd onlangs uitgeroepen tot de beste aanbieder van mobiele gamingsoftware tijdens de prestigieuze EGR B2B Awards en de beste gameprovider tijdens de AskGamblers Awards. Bovendien heeft het bedrijf dit jaar consequent talloze andere prijzen en nominaties in de sector ontvangen.
In totaal biedt Relax Gaming meer dan 4,000 online casinospellen, van de goed presterende eigen slots tot een aanzienlijke, gevarieerde bibliotheek met inhoud van zorgvuldig geselecteerde studio's van derden via partnerprogramma's.
