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Mexico – Digital Sports Tech enters Mexico with Caliente
By Phil - 4 januari 2017
Digital Sports Tech, a B2B provider of next generation sports betting solutions, has struck a deal with Caliente to provide the leading Mexican operator with its unique player proposition betting product.
Caliente, the largest sportsbook in Mexico, will be launching Digital Sport Tech’s Player Props early next year, where customers are able to create and customise their own bets on player performance across a range of statistics and sports, all in real time.
Caliente will be the first operator in Latin America to launch Player Props, following the recent successful integration with Coral in the UK and Europe and with MadBookie in Australia. Ladbrokes Australia will also launch Player Props in early 2017.
Ari Lewski, Executive Director of Digital Sports Ltd, said: “Latin America is a significant sports betting market and we’re really excited to be able to offer our game-changing player proposition betting product to Caliente, another highly-respected, tier one sportsbook.
“We’re also excited by the fact that Caliente is a very U.S. sports-focused operator because that’s where we believe our player props product comes into its own, given the stat-heavy nature of the sports and keen following by fans of the players and their statistical performances.
“We’ve seen from all our partnerships how popular player related betting opportunities are and we believe it’s going to be one of the biggest growth areas for sportsbooks in 2017,” he added. “Player Props is all about giving the punters the power to create their own bets which takes personalisation to a completely new level.”
Emilio Hank, CEO of Caliente Interactive, said: “Digital Sports Tech’s Player Props product is going to be a great addition to our sportsbook offering, as it caters very nicely to our customer base given their penchant for betting on the big US sports.”
Player Props wordt mogelijk gemaakt door een uniek, gepatenteerd platform en algoritmen die elke aangepaste weddenschap analyseren om nauwkeurige noteringen te genereren en automatisch het resultaat te bepalen.
The sports currently available via the product include football, basketball, American football and rugby league.
Een belangrijke attractie van het Player Props-wedplatform is het enorme aantal spelersmarkten dat beschikbaar kan worden gesteld aan gebruikers zonder extra handelsmankracht.
Factoring in all the possible bet permutations and combinations, there are more than 1.3m unique markets available for users to create during a single round of English Premier League matches, and more than 2.3m in a weekend of NFL.
De grote verscheidenheid aan spelersmarkten betekent ook dat gokkers veel meer betrokken zijn bij het bekijken van een wedstrijd. In plaats van te wachten op de eindscore, concentreren ze zich op belangrijke individuele momenten zoals een succesvolle pass of tackle, schot of rebound.
