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UK – The Football Pools launches FSB sportsbook

FSB (UK) Ltd is rolling out its pioneering sports-betting and gaming platform in a new deal with The Football Pools, the world’s original football gaming firm.

FSB will deploy its definitive sportsbook solution and trading tools for the UK’s foremost pools provider, who have been at the bedrock of football betting for 95 years.

The Football Pools has recruited FSB’s best-in-breed platform in order to open up this new world to their customers across online and mobile via ‘The Pools’, a new brand in The Football Pools portfolio.

FSB’s flexible solution will seamlessly integrate the core Classic Pools football score prediction game as well as ‘Footie5’, a brand new free-to-play, five match predictor game. The game is specifically designed to attract and engage a football loving, betting savvy audience.

The sportsbook will run off FSB’s unique pricing models, meaning customers can enjoy sophisticated and reactive in-play odds, with competitive pricing on all sports arriving in perfect time for the current domestic football season.

Het eigen platform van FSB, dat beschikt over real-time algoritmische prijsmodellen samen met CRM-tools voor spelerssegmentatie en bonussen, zal ook een live casino en een volledige reeks casinospellen van toonaangevende leveranciers uit de industrie toevoegen om het aanbod verder te verbeteren.

FSB’s Business Development Director, Richard Thorp, said: “We’re thrilled to take the field with The Football Pools, one of the most trusted and respected names in football betting. Our platform is now setting the tone for online sports betting, driving the sector forward via innovative features across online, mobile and retail.”

Derek Lloyd, CEO at The Football Pools, added: “FSB enjoys a stellar track record for delivering flexible-yet-reliable performance with effortless speed on all sporting events. So their appeal for this new venture was immediate. However, we were particularly drawn to their unrivalled in-play football betting, which allows our customers the chance to harness the best product on the UK’s sophisticated igaming landscape. Players can find our new site at thepools.com.”

“Met dit nieuwe sportsbook willen we inspelen op de escalerende behoefte aan een mobile-first-oplossing, waarbij we ons vooral richten op in-play gokken via mobiel. We zijn verheugd om van FSB onze nieuwste aanwinst te maken. "