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US – California Lottery signs up with Scientific

Scientific Games has signed a contract with the California State Lottery to be the primary provider of instant games and associated support services, including account management, instant game design, product and player research, game planning, and integrated marketing programs. 

The six-year contract, which begins December 1, 2013 was awarded to the Company following a competitive procurement process and includes options for the California Lottery to extend the contract for up to six additional years. Revenue to Scientific Games will continue to be based on a percentage-of-sales basis.

“We are pleased to continue our relationship with Scientific Games.  Their winning proposal was the only bid to receive a ‘significantly exceeds’ rating and we know they are capable of providing the best offering to the California Lottery in terms of experience, capability and game innovation,” said Paula LaBrie, Acting Director for the California State Lottery. “Scientific Games gives us access to a great team of experienced professionals to work with us on the execution of our business plan initiatives following a record breaking year of contributions to education.”

“The California Lottery is a long valued customer of Scientific Games.  Our history together began in 1985 when the Lottery started.   We are honoured to be selected for our creativity, game innovation and unique capability to continue to support the Lottery’s growth,” said James Kennedy, Executive Vice President and Group Chief Executive of Lottery for Scientific Games.

In fiscal year 2012 to13, the California Lottery celebrated record instant game sales of $3bn, an increase of 8.5 per cent over the prior fiscal year. The Lottery recently launched Fortune 55, the first HTML 2nd Chance interactive game in the US lottery industry.