Interactief
VS ā Promoties op het vasteland zijn de beste stimulans voor online
By Phil - 6 juni 2014A report from Commercial Intelligence found that promotions tied into land-based casinos are the most effective incentive for online players in New Jersey, which effectively demonstrates how different the newly regulated US iGaming market is from its European counterpart.
āThis is the most important finding of this survey,ā said Jim Ryan, a member of the Consumer Insight Group, assembled for GiGse San Francisco to interpret the surveyās findings. āThe typical online consumer has always been more interested in cash promos,ā he explained.
Fellow CIG member, Fred Buro, ex-CMO for MTR Group, who is currently launching a social gaming start-up, commented: āConsidering the high customer acquisition cost for online gamers, utilizing softer cost promotions such as non-performing assets like hotel rooms, especially in winter months, fosters conversions of online gamers who never visited a casino to try one.ā
Alex Czajkowski, also a CIG member and an experienced iGaming marketer, most recently CMO of Gala Interactive, an online arm of a major UK casino, added that āLooking at promotional incentives, Iād say land-based have huge advantages with combinations with room offers, loyalty points etc. to be redeemed in club. US casino operators can take comfort that online wonāt cannibalize offline.ā
Jim Ryan, Fred Buro and Alex Czajkowski are all part of the Consumer Insight Group invited to interpret the NJ Playersā Survey conducted amongst 506 New Jersey online gamblers to understand better the playersā profiles, attitudes, motivations, games they play, migration from un-licensed to licensed sites and impact of promotions.